Digital Spec Sheet
Welcome to the Calistoga Tribune digital spec sheet. Our publication offers a variety of digital advertising opportunities including newsletter, website, and content sponsorships. Share this page with your graphic designer to achieve the best possible results for your ads.
Please note, advertising with the Calistoga Tribune must be confirmed before ad content is submitted. Ads will run once payment has been received.
Best Practices
Frequency Is Key
The most successful advertisers don’t just run one ad per year! Instead, they use frequency as part of their strategy to reach “top of might awareness” in the minds of their customers.
Enhance Your Tracking
Including a UTM with your link is a great way to get deeper insights into your campaigns. If you’re running display ads on our website, chat with us about tracking pixel options.
Invite Action
Give our readers a reason to act and an easy means of doing so. Your ad should include a single, simple action for readers to take.
i.e. Don’t miss out. Click here to buy your tickets today.
Build Killer Creative
- Limit text on your ad image, ensuring no more than 30% of an image has text
- Use clean, sans-serif texts when possible
- Use a high contrast font color compared to the background
- Limit the number of logos on your ad image to 1 – 2
Deadlines
To ensure a smooth and timely launch for your campaign, please adhere to the following deadlines and creative specifications. Our goal is to make your advertising experience seamless and effective.
All creative assets should be sent to: [email protected]
Please Note: all deadlines refer to business days, defined as Monday through Friday, 9:00AM to 5:00PM, excluding holidays.
Newsletter Ads
Newsletter ads are placed within our weekly newsletter
- Submit all creative a minimum of 4 business days prior to campaign launch
Website Display Ads
Display ads are run-of-site unless targeted to specific sections of the website
- Submit all standard display creative a minimum of 4 business days prior to campaign launch
- Native ads require additional setup, submit all creative a minimum of 6 business days prior to campaign launch to allow for approval processes
Print Ads
Print ads are due one week prior to the intended issue of the Calistoga Tribune. As the paper is publisher on Friday, print ads are due the Friday before.
Content
Sponsored Content
- Topic Submission: 15 business days (3 weeks) prior to publication
- Final Draft Article & Assets Submission: 10 business days (2 weeks) prior to publication
- The complete and final article draft, along with the sponsor recognition requirements outlined below (images, logos, copy), must be submitted
- Submissions after this date may result in a delayed publication
Underwritten Content
As our editorial team handles all content creation independently, the only requirement from the sponsor is their branding information. This simplified process allows for a much shorter lead time.
- Topic Selection: 1 week prior to publication date
- decide upon a general topic, i.e. high school sports, local events, civics
- Final Asset Submission: 1 week prior to publication date
- Includes logo images, headlines, and copy for bottom and top recognition
Late Submission Policy
Adherence to these deadlines is critical for a timely campaign launch.
- Creative assets received after the stated deadlines are not guaranteed to launch on the scheduled start date
- The campaign will launch as soon as possible once approved assets are received. The advertiser remains responsible for the full cost of the placement as per the insertion order
- If you anticipate a delay, please communicate with our team as early as possible. We are here to help
Newsletter Presenting Sponsor
| Placement |
| High visibility placement below the featured image ◦ 320px by 480px ◦ Full screen on mobile devices |
| Specifications |
| ◦ build at 640px by 960px ◦ 72 dpi ◦ 300KB max file size ◦ RGB color mode |
| File Types |
| ◦ Accepted types include PNG, JPG/JPEG, or GIF ◦ We do not accept TIFF, EPS, AI, PDF, DOC |
Newsletter Supporting Sponsor
| Placement |
| Mid-level placement in the newsletter ◦ 300px by 250px |
| Specifications |
| ◦ build at 600px by 500px ◦ 72 dpi ◦ 300KB max file size ◦ RGB color mode |
| File Types |
| ◦ Accepted types include PNG, JPG/JPEG, or GIF ◦ We do not accept TIFF, EPS, AI, PDF, DOC |
Newsletter Featured Listing
| Placement |
| Lower-level ad placement before the end of the newsletter ◦ 600px by 200px |
| Specifications |
| The featured listing is built using a native ad template. Instead of submitted a finished graphic, include the following: ◦ Logo or Icon: 1:1 Aspect Ratio ◦ Resolution: 72 DPI ◦ Color Mode: RGB ◦ File Size: 250KB max ◦ Headline: up to 30 characters ◦ Date, Time & Location ◦ Description: up to 150 characters ◦ Linked CTA: Include a destination URL in a custom CTA |
| Image File Types |
| ◦ Preferred: PNG, JPG/JPEG, or GIF ◦ Not Accepted: TIFF, EPS, AI, PDF, DOC |
Website Display Ads
| Placements | Display Sizes | Build Sizes | Display Location |
|---|---|---|---|
| Header & Archive | ◦ 1,000 x 124 ◦ 1,000 x 258 ◦ 320 x 50 (mobile) | ◦ 1,456 x 180 ◦ 1,940 x 500 ◦ 640 x 100 | Header Across Site + Category Archive Pages |
| Inline | ◦ 300 x 250 ◦ 1,000 x 124 ◦ 1,000 x 258 | ◦ 600 by 500 ◦ 1,456 x 180 ◦ 1,940 x 500 | Within Content Article Pages |
| Sidebar | ◦ 300 x 250 ◦ 300 x 600 | ◦ 600 x 500 ◦ 600 x 1,200 | Right Rail Desktop Only |
| Specifications | File Types |
| ◦ See Build Size (Column C) ◦ Resolution: 72 DPI ◦ File Size: 500KB max ◦ Color Mode: RGB | Image Ads ◦ Accepted types include PNG, JPG/JPEG, or GIF ◦ We do not accept TIFF, EPS, AI, PDF, DOC ◦ 20-second max animation time for GIFs |
| Other Ad Types | |
| ◦ HTML5/Rich Media (must be submitted as a .zip file containing all assets) ◦ Custom HTML/3rd Party ◦ Native Ad Templates |
Print Ads
| Column Widths |
|---|
| 1 column – 1.9167″ |
| 2 columns – 4″ |
| 3 columns – 6.093″ |
| 4 columns – 8.167″ |
| 5 columns – 10.25″ |
Content
| Sponsored Content Specifications |
| ◦ Format: article must be submitted as a .docx or Google Doc file ◦ Word Count: 750 words ◦ Tone: content should be informative, educational, and relevant to our audience. It must not be an overt advertisement or a “hard sell” ◦ Links: a maximum of three (3) organic, editorially relevant links are permitted within the body of the article ◦ Disclosure: all content must be factual and any claims must be substantiated. The article will clearly be labeled as “Sponsored” |
| Recognition |
| Top of Article: ◦ Marked as Sponsored Content ◦ Category: Sponsored ◦ “Brought to You By” sponsor notation for sponsored content, “Made Possible With Support From” for underwriting ◦ Icon or Logo ◦ Headline (50 characters max) ◦ Copy (150 characters max) Note: Sponsored Content is clearly marked as “Sponsored” at the top of the post and on all article previews. Bottom of Article: ◦ Full Logo ◦ Copy (150 characters max) ◦ Destination URL |
| Image Specifications |
| ◦ Top Icon or Logo ◦ 1:1 aspect ratio ◦ 72 DPI ◦ RGB color mode ◦ 100KB max file size ◦ Bottom Logo ◦ 300px max width ◦ 72 DPI ◦ RGB color mode ◦ 100KB max file size |
| Image File Types |
| ◦ Preferred: PNG, JPG/JPEG, or GIF ◦ Not Accepted: TIFF, EPS, AI, PDF, DOC |
