Advertising Policy – Calistoga Tribune

The following advertising policy explains how the Calistoga Tribune and Napa Valley News Group protects our journalistic integrity and the trust of our readers while working with advertisers and sponsors. Calistoga Tribune is committed to unbiased, independent journalism. Funds from advertising and sponsored content allow Calistoga Tribune to cover operating costs, expand coverage and more.

Policy

All advertising policies are independent of editorial decisions. Calistoga Tribune does not endorse any product or service marked as an advertisement or promoted by a sponsor in Napa Valley News Group publications. Editorial content is not compromised by commercial or financial interests, or by any specific arrangements with advertising clients or sponsors. Advertisements may not be deceptive or misleading and must be verifiable. Advertisements should clearly identify the advertiser and product or service being offered.

Scope

This policy covers all functions within the Calistoga Tribune, including print publications, websites, social media accounts, email newsletters, and any affiliates that involve advertising opportunities.

Responsibilities

It is the responsibility of Marc Hand, Chair & CEO, Napa Valley News Group to ensure compliance with this policy.

Procedure

Calistoga Tribune has the right to decline any advertisement that, in its sole discretion, is incompatible with its mission or inconsistent with the values of Calistoga Tribune, the publication/website or the organization, and to stop accepting advertising previously accepted. Ads are subject to review by the editor and others at the Calistoga Tribune. Calistoga Tribune has no conflict of interest in what, when, or how we publish content, regardless of sponsorship status. In no case shall separate agreements with Calistoga Tribune or its affiliates supersede this policy.

All native/content advertisements/sponsorships are labeled with “Sponsored” text at the top of the article, page, or section along with the name of the sponsoring entity. An example of this would be, “This article was made possible thanks to financial support from [SPONSOR NAME].”
Ads that contain a URL or domain in the body must link to that same URL or domain.
Ads must send users to the same landing page when the ad is clicked.
Landing pages cannot use “fake” close behavior or any of the spam behavior which is recognized as malware.
Ads must directly relate to the content on the landing page.
Ads must clearly represent the company, product, or service that is being advertised.

Political Advertisements

All political advertisements must clearly disclose the name of the individual, organization, or committee that is sponsoring, funding, and/or endorsing the ad. This disclosure must be prominently displayed and comply with all applicable local, state, and federal regulations.

Prohibited Actions

Advertising for the following categories is prohibited:

Ads must not be false, misleading, fraudulent, or deceptive, including: unsubstantiated claims, etc.
Ads cannot insult, harass, or threaten a user/users.
Ads cannot contain, facilitate, promote or reference discrimination against any individuals or groups based on race, ethnicity, nationality, gender, sexual orientation, religion, political affiliation, disability, age, or any other protected characteristic.

By avoiding these types of sponsors, we can ensure that our values and mission are aligned with those of our sponsors and that we are not inadvertently supporting organizations that engage in harmful practices.

Violations

Violations of this policy may result in consequences, including but not limited to the removal of the ad, suspension of advertising privileges, or termination of the advertiser’s contract.

Reservation of Rights

Calistoga Tribune and the Napa Valley News Group reserves the right to modify or terminate this Policy. Any modifications or terminations will be communicated to the relevant parties in a timely manner.

ADVERTISING COMPLAINTS POLICY

To file a complaint about advertising/sponsorship, please contact us with a detailed description of the issue.

PARTNERSHIP CLAUSE

Calistoga Tribune and the Napa Valley News Group retain editorial control of our content. Funding partners do not have input into stories that will be produced, are not aware of specific stories we are working on, do not review them before publication, and do not have special access to reporters with the exception of sponsored content that will be clearly marked. Sponsored content can be produced by an advertiser, but will undergo editing by the Calistoga Tribune to ensure quality and voice are aligned. We will always disclose who our funding partners are. Partners must review our full sponsorship policy and sign a sponsorship agreement before entering into a partnership with Calistoga Tribune.